September 09, 2008

College Bound Schools Brand

Creating a national brand for high-performing, high-poverty schools can stimulate demand for more successful schools and help to boost their supply.

The concept--a national brand for high performing schools that serve low-income minority students--combines high standards for performance with advocacy to mobilize school authorizers and consumers (parents, students, employers). This paper lays out the conceptual rationale for a College Bound Schools brand, linked to a school design consulting service and learning network of high-poverty schools seeking ways to improve their students' achievement.

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Topic Tags: college enrollment, high school graduation rate, Margaret Trimer-Hartley, nuPOLIS Document Library, Peter Plastrik

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